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How asking challenging questions became my job

I call myself a strategic design consultant. And I ask difficult questions.

Here you can read how I got there.

‘Stop! I don’t want to hear any questions. Here is my typed briefing. Everything you need is on it. Go back to your desk and do exactly what it says. I expect it to be finished by 5 p.m.

I looked at my colleague in bewilderment. He must be joking, right? Yes!

Of course it’s a joke, but when I laughed and said:

“Good joke, now I have a question about this assignment.”

He stared at me with chilly blue eyes. He got angry and he lashed out:

‘I am so tired of your questions. You only ask difficult questions and I don’t want them anymore. Do exactly what it says and get it done by 5 p.m.’

He really wasn’t kidding. I walked back to my desk and stared out the window. I was on the 23rd floor of the tallest building in the financial district. It was a bright day. You could see almost the entire city of Amsterdam from here.

I sat down and began to ruminate.

How am I not allowed to ask questions anymore? Do I want a high-paying job where questions aren’t allowed? After all, this colleague would soon be my boss after the Christmas vacations.

If I learned anything in art school, it’s that questions are more important than answers.

Questions help me think and stimulate my curiosity.

Questions help me be a better designer.

I decided I have a good brain and I want to use it. The next day I handed in my resignation letter.

These days I call myself a strategic design consultant. And I ask difficult questions.

I believe in...

Questions about

Pertinent questions

Questions that clarify and concretize. Questions that no one dares to ask, like the “silly” questions. Questions that broaden and explore schools of thought.

Design about

Designs

Designs to approach issues in a different way. That make the complexity of the issue and problem visually understandable and concrete.

Project that matter about

Projects that matter

Projects that benefit us and the world. Where we become “richer” and better as human beings. Where we make a positive contribution to our world.

Behind the Skills

Training

  • Royal College of Art, Graphic Design BA
  • Noordelijke Hogeschool Leeuwarden, Art & Communication BA

Courses

  • Master class Design for Complexity, Technical University Delft
  • Systems Thinking, DesignThinkers Academy
  • Democratic Fitness
  • Best Practices in the Question Formulation Technique, The Right Questions Institute & Harvard Graduate School of Education
  • Design Thinking Facilitation, DesignThinkers Academy
  • Design Sprint Master, Design Sprint Academy
  • Women Centric Design, Unconform